Growing your customer base in the busy Sydney market is no mean feat – and when Worthbuild owner Bede Worthington decided to ramp up his website marketing efforts, he chose a .sydney domain to build his brand.

Moving from a word-of-mouth to more digital-focused strategy was an important step, says Bede, and now his .sydney domain instantly lets people know that he’s the local man for the job.

Hear more from Bede and Worthbuild below.

“When people see they think ‘hey, that’s pretty cool and a bit different’ and they know straight away that I’m a builder working in Sydney.”