Monday 30 March 2015: The Warringah Council today announced it will embrace the latest innovation in online navigation by becoming the first NSW Council to adopt and fully deploy new .sydney domain names.

The Council’s website is now more intrinsically linked to Sydney via its new domain name, www.warringah.sydney

Mayor of Warringah, Michael Regan said the new .sydney domain names will be used to provide better online services to the community and help promote Warringah and the northern beaches to national and international markets.

“We are continually looking to showcase this area as a destination, to improve its profile and boost economic development” .

“.sydney domain names easily locate us in Sydney and align us with local residents and businesses. Our new domain names will work in conjunction with our existing, award-winning website to maximise the impact of our online presence.”

As well as the Warringah web address, Council has acquired the domain name www.northernbeaches.sydney as part of a community engagement project relating to the New South Wales Government’s ‘Fit for the Future’ local government reform program. It outlines suggested scenarios for the future of the Northern Beaches region and provides an outlet for public comment.

.sydney domain names recently became available to all eligible NSW residents and service providers to the State. They have already been adopted by some of Sydney’s most iconic businesses, such as Luna Park (www.lunapark.sydney), BridgeClimb Sydney (www.bridgeclimb.sydney) and Sydney Fish Market (www.fishmarket.sydney).

Sydney has long been considered one of the world’s leading business and tourist hubs and has now joined the likes of New York, London and Tokyo in launching its own new Top-Level Domain.

Adrian Kinderis, CEO of ARI Registry Services – the company contracted to run the technology and manage .sydney – said .sydney domain names are a valuable drawcard for those looking to innovate online and connect themselves with the city.

“Navigating the Internet through .sydney domain names will be the easiest way to identify products and organisations serving the Sydney and New South Wales community,” he said.

“By adopting .sydney domain names, Warringah Council has identified itself as a tech-savvy and forward-thinking organisation that is proud to be a part of the Sydney community.”

To register a .sydney web address or to find out more information, please visit www.iconic.sydney

Media Contact

Michael Korjen

Public Relations Manager

ARI Registry Services

Ph: +61-3-9866-3710

Email: michael.korjen@ariservices.com

www.ariservices.com