Watch Tristan Fung explain the success of their new .sydney domain name below:

 When I first registered I was very interested to test the effectiveness…against our existing URL,

For three months I ran a test through Google AdWords. I created two ads with exactly the same end line and ad copy.

I was very surprised to find that the ad had a click-through rate of 86% higher than our existing ad. This translated into a significant increase in unique visitors to our website and 100% increase in online class bookings.