So you have a social media strategy already, but you’re looking to reach new audiences or make a big splash about a new product or service. Enter influencer marketing. Influencer marketing enables your business to work with an influencer, someone who’s well-known on a particular platform, with an engaged following who’s invested in what they [...]
So you’ve finally decided to take the plunge and start a side hustle. Congratulations! Of course, now comes the hard part—figuring out how you’re going to have time to do it all. Whether it’s a passion project, something you’re hoping to grow and make a full-time career, or even furthering your education, devoting more hours [...]
Way back when, headshot portraits were called ‘mug shots’ often taken in a hurry when somebody dragged out the old Box Brownie camera. The result was often blurry, out of focus, yuk. Thankfully ‘Mug Shots’ were phased out as technology entered the equation once people realised the value of professionally taken headshots to project the [...]
When designing a business website, entrepreneurs should view the homepage and each section as more than just an engine for selling goods or services. A website should always reflect the personality of the brand behind it, according to Susannah Charbin, founder and creative director of The Beaux Arts, an award-winning digital design agency. “The best websites [...]
As many small business owners know, social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right domain name and hashtags are critical in achieving success. If you want to increase your chances of consumers viewing your products and services, it’s imperative a link [...]
If you were to think of the Internet as a real place. Websites would be like shops or buildings, huge companies like Ebay and Amazon would be skyscrapers, and the smaller business would be your local shops. But, how do they compete for people’s attention against the big Internet giants? If you think of your [...]
Did you know, an average of 64% of Google searches come from mobile devices and the number is increasing daily. Mobile devices have revolutionised how consumers access information and their journey through the purchase cycle. The search term “near me” and words such as “to buy” have also increased 500% in the last three years! [...]
There are over one billion websites across the world. Name availability is scarce and URLs are becoming longer and more complex. Many businesses are forfeiting important name and brand recognition in order to get a .com or .com.au domain name. The good news? It doesn’t have to be that way. Especially if your business is [...]
Most businesses in today’s digital age need a website to increase sales and have an online presence, it is arguably one of the biggest reasons that small businesses launch websites. But, what happens after a websites go live? It’s time to start generating traffic to that website, which requires a host of online marketing tactic [...]
In today’s digital age--when almost everything is online and everyone is carrying around smartphones, laptops, and tablets--many small businesses are delaying setting up an online presence. Now more than ever if your business isn’t online, people are not going to be able to find you. If you have a business and want to take the [...]
