Starting your own business is no small feat. From developing your brand to bringing in customers and, in the last few years, surviving a pandemic, and it’s always an adventure. We spoke with Erin Keys about founding The Bench, a workshop and community in Sydney, and what the future looks like. The business If you’ve [...]
You’ve spent hours working on your latest promotional email: taking gorgeous photos, writing strong copy, and designing it all so that it looks great when it gets opened. You hit send and wait for the orders to roll in. Except—they don’t. One thing that small business owners often neglect is email deliverability, or how successful [...]
At long last, workers are slowly returning to the office for at least a few days a week and the international border has opened, with an uptick expected in visitors to Sydney’s CBD and other high-traffic areas. For small businesses that rely on office workers and tourists to earn an income, it’s a welcome change [...]
Is your business one of the millions around the world affected by supply chain issues? During an age where it feels like everything is available at our fingertips, it can be jarring to realise that the supply chain is still very much a thing—especially when it’s impacting your business. From certain types of alcohol to [...]
No matter where you are in Sydney, chances are every time you take a walk you see several construction sites. Property and real estate are really enjoying a post-pandemic resurgence, and the market is booming. The only problem? If you’re a real estate agent or developer, it’s becoming harder than ever to stand out from [...]
If you were to think of the Internet as a real place. Websites would be like shops or buildings, huge companies like Ebay and Amazon would be skyscrapers, and the smaller business would be your local shops. But, how do they compete for people’s attention against the big Internet giants? If you think of your [...]
There are over one billion websites across the world. Name availability is scarce and URLs are becoming longer and more complex. Many businesses are forfeiting important name and brand recognition in order to get a .com or .com.au domain name. The good news? It doesn’t have to be that way. Especially if your business is [...]
In today’s digital age--when almost everything is online and everyone is carrying around smartphones, laptops, and tablets--many small businesses are delaying setting up an online presence. Now more than ever if your business isn’t online, people are not going to be able to find you. If you have a business and want to take the [...]
From the harbour to the coast to the suburbs, there are plenty of locations in Sydney that are picture-perfect. If you’re looking for a brunch or coffee spot that’ll add some real glamour and personality to your Insta feed, here’s some of the most Instagram-worthy cafes in Sydney. This is just a small selection – [...]
Now more than ever, a website is fundamental to your small business’s success. New and current customers are much likelier to open an internet browser than a phone book when they’re looking to find you. Fortunately, getting a website up and running is relatively affordable and easy. However, before launching a website you need to [...]
