Starting your own business is no small feat. From developing your brand to bringing in customers and, in the last few years, surviving a pandemic, and it’s always an adventure. We spoke with Erin Keys about founding The Bench, a workshop and community in Sydney, and what the future looks like. The business If you’ve [...]
No matter where you are in Sydney, chances are every time you take a walk you see several construction sites. Property and real estate are really enjoying a post-pandemic resurgence, and the market is booming. The only problem? If you’re a real estate agent or developer, it’s becoming harder than ever to stand out from [...]
Online reviews are important for businesses, particularly smaller ones who lack large advertising budgets. But when you receive a negative review, not only can it be a blow to your ego, but it could threaten your bottom line. Instead of freaking out, here’s how to address negative online reviews in a productive way that will [...]
Choosing the right web address for your business can be stressful. You want something that makes it clear what you offer, keeps things simple for advertising, and is easy to remember. That’s where a .sydney address comes in to do the heavy lifting. There are more names available, making it easier to secure your dream [...]
In today’s world of e-commerce, SEO and digital marketing, businesses need to understand the value of a recognisable and ‘searchable’ online presence. But with over 280 million web addresses registered worldwide and most four-letter .com combinations taken, finding an available domain name that describes your business can be tough. Fortunately for local Sydney businesses, [...]
So you have a social media strategy already, but you’re looking to reach new audiences or make a big splash about a new product or service. Enter influencer marketing. Influencer marketing enables your business to work with an influencer, someone who’s well-known on a particular platform, with an engaged following who’s invested in what they [...]
So you’ve finally decided to take the plunge and start a side hustle. Congratulations! Of course, now comes the hard part—figuring out how you’re going to have time to do it all. Whether it’s a passion project, something you’re hoping to grow and make a full-time career, or even furthering your education, devoting more hours [...]
When designing a business website, entrepreneurs should view the homepage and each section as more than just an engine for selling goods or services. A website should always reflect the personality of the brand behind it, according to Susannah Charbin, founder and creative director of The Beaux Arts, an award-winning digital design agency. “The best websites [...]
As many small business owners know, social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right domain name and hashtags are critical in achieving success. If you want to increase your chances of consumers viewing your products and services, it’s imperative a link [...]
If you were to think of the Internet as a real place. Websites would be like shops or buildings, huge companies like Ebay and Amazon would be skyscrapers, and the smaller business would be your local shops. But, how do they compete for people’s attention against the big Internet giants? If you think of your [...]
