So you’ve finally decided to take the plunge and start a side hustle. Congratulations! Of course, now comes the hard part—figuring out how you’re going to have time to do it all. Whether it’s a passion project, something you’re hoping to grow and make a full-time career, or even furthering your education, devoting more hours [...]
Way back when, headshot portraits were called ‘mug shots’ often taken in a hurry when somebody dragged out the old Box Brownie camera. The result was often blurry, out of focus, yuk. Thankfully ‘Mug Shots’ were phased out as technology entered the equation once people realised the value of professionally taken headshots to project the [...]
When designing a business website, entrepreneurs should view the homepage and each section as more than just an engine for selling goods or services. A website should always reflect the personality of the brand behind it, according to Susannah Charbin, founder and creative director of The Beaux Arts, an award-winning digital design agency. “The best websites [...]
As many small business owners know, social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right domain name and hashtags are critical in achieving success. If you want to increase your chances of consumers viewing your products and services, it’s imperative a link [...]
If you were to think of the Internet as a real place. Websites would be like shops or buildings, huge companies like Ebay and Amazon would be skyscrapers, and the smaller business would be your local shops. But, how do they compete for people’s attention against the big Internet giants? If you think of your [...]
Innovation is a buzzword that is used a lot in business development. But, how you apply this in your long-term strategy can be the difference between a business that succeeds and one that struggles. In an environment where business are constantly piggybacking off each other, innovation has to be the lifeblood and be included in [...]
There are over one billion websites across the world. Name availability is scarce and URLs are becoming longer and more complex. Many businesses are forfeiting important name and brand recognition in order to get a .com or .com.au domain name. The good news? It doesn’t have to be that way. Especially if your business is [...]
In today’s digital age--when almost everything is online and everyone is carrying around smartphones, laptops, and tablets--many small businesses are delaying setting up an online presence. Now more than ever if your business isn’t online, people are not going to be able to find you. If you have a business and want to take the [...]
Offering "Modern Australian cuisine with a Mediterranean and Botanical influence", Banksii Vermouth Bar and Bistro owner Hamish Ingham recognises that Sydney's food and drink scene is growing by the day. In order to stand out in the market, Hamish chose a .sydney domain to instantly locate his business and show that Banksii is modern and [...]
Growing your customer base in the busy Sydney market is no mean feat - and when Worthbuild owner Bede Worthington decided to ramp up his website marketing efforts, he chose a .sydney domain to build his brand. Moving from a word-of-mouth to more digital-focused strategy was an important step, says Bede, and now his .sydney [...]
