One of the most important parts of owning a business is being able reach customers. In an increasingly online world, that means having a website address that’s simple to find, simple to remember, and simple to type. But today, that’s often easier said than done.

In Australia, there are more than 3.3 million .au websites registered. That means it’s increasingly difficult to snag your first-choice domain name. You may find yourself adding extra words to differentiate yourself. Of course, that makes it more difficult for people to remember and mess up when typing. Finally, without making it clear in your web address where you’re based, you could be anywhere, wasting valuable website visits from people who are nowhere near you. You might even unwittingly direct traffic to someone else.

Let’s say you have a Sydney-based chocolate business called Katie’s Chocolates. is short and catchy—but it’s already taken. There’s also a, who’s based in the U.S. in fact, someone searching for your business might end up there instead. You could get, but will people remember the “s”? It’s also a pretty long address for ads. Maybe is easier for people to remember, but it doesn’t exactly flow off the tongue, does it?

This is where premium names domain names come in.

What are premium domain names?

Premium domain names are short, easy-to-remember domains, the part of your website before the top-level domain (TLD) or ending. What makes premium domain names so valuable and a bit pricier than typical domain names is that they solve a lot of the problems that people have when it comes to securing a web address.

Instead of using a long, complicated domain name, premium names are generally concise, consisting of one to two words. But choosing a premium domain name has a variety of benefits you might not have considered, and which makes it well worth the cost. And, when premium domain names are paired with a .sydney TLD, it means you’ll get a memorable URL that makes it clear where you’re located.

What are the benefits of having a premium .sydney domain name?

They’re easy to remember—and type. The beauty of a premium domain name is that they’re short and to the point. With Katie’s Chocolates, for example, you could get It’s a web address that sticks in people’s minds and makes it easy to market. is also simple to type. It’s not complex or prone to misspellings, the way would be. By keeping it simple, it means people are much likelier to find and remember your address.

They can rank higher. Because premium domain names are often generic and contain keywords, they tend to come up higher in searches than other web addresses. The bonus of adding one of these names in with a .sydney TLD is that you’re including two keywords and making it clear where you’re based. If someone searched for “chocolates in Sydney,”, it’s likely that the URL would end up ranking in search results.

Easy to brand. Something people often don’t think about when they’re choosing their website address until it’s too late is address brandability. Your web address goes on so many things, from your email signature to your online advertising to your merchandise. Something that’s snappy and looks good across different mediums is crucial. A premium domain name makes that easy.

If you already have a web address, you can still take advantage of premium domain names. Simply have the new name redirect to your existing address. It’s a great workaround to keep your legacy URL while taking advantage of the benefits a short, snappy web premium name can provide.

What are other examples?

Our fictional is just one example of premium domain names (psst: it’s still available!). Right now, you can also choose from:

…and so many more.

How to get a premium domain name

Ready to secure your own premium domain name? That’s easy. Just search for your perfect premium domain name.