What are premium names?

We’ve analysed more than 6 billion words and selected premium names based on internet search popularity. These names are priced higher than standard names, but we think it’s worth the extra cost.

Why should you consider a premium name?

Premium names are generally keywords or generic names that are built right into your web address. They’re great for branding, as they’re easy to remember and allow you to capture an entire market. For example, imagine the possibilities if you owned a pizza restaurant and secured pizza.sydney. Other benefits of premium names are:

They’re easy to remember.

Premium names are short, snappy, and related directly to your business or site.

They’re great for branding.

With the right premium name, your brand can own an entire market online, which makes for great marketing collateral.

They can improve SEO results organically.

Most premium names are generic words or keywords, the same things that people are searching for. When you combine that with the power of having Sydney right in your web address, you may find your site’s organic traffic increases as people search for —and find —terms related to your site.

How do I get a premium name?

To see whether your preferred premium name is available, search for your .sydney domain here.