Ahh, end of financial year. If you own a small business or are an entrepreneur, it’s a dizzying time of taxes, tracking down receipts, and trying to your finances in order in a very short time.
But EOFY is also a terrific time for a fresh start, both for your finances and your business’s digital presence. Consider it the business version of a New Year’s resolution — this is the time to take stock of what you’ve got going on so you can start the next financial year on the best possible foot. Here are our recommendations.
Check on social media accounts. Too often, businesses are quick to jump onto the “next big thing” when it comes to social media, only to forget about the accounts a few months later. Poke around and look at what social accounts you have and whether they make still sense for your business.
Did you create a Twitter account only to send one tweet two years ago? Remember that Pinterest board you last updated in 2015? When it comes to social media, it’s better to have fewer accounts that are active and engaging with customers or clients than be everywhere with zero updates.
Make sure your site is up-to-date. There’s nothing like clicking on a dead link or spending minutes looking for “Contact us” information to ruin a user’s experience on your website. Use EOFY to give your website a good winter cleaning. Are all your links working? Is the contact information and email addresses displayed still working? These are quick fixes that really make a difference to someone navigating.
Take things a step further by ensuring your site is optimised for mobile and that your web address still makes sense. If you’re based in Sydney, moving to a .sydney domain name is an easy way to show customers where you’re located and could even boost SEO results, as search results favour local businesses.
Update your site’s look and feel. Is your website looking and feeling dated? Giving it a refresh doesn’t have to mean a costly overhaul. Replacing old images can give your site a totally new feel inexpensively. If you’re on a platform like WordPress or Squarespace, there are also many premade templates that can help your site look great while requiring no web design experience.
Consider online marketing. Your links are working, your social accounts are active, and your site’s looking super fresh. If no one sees it, does it matter? Don’t let all your hard work go to waste. A modest AdWords account spend can help people searching for terms related to your business can help increase traffic to your site, while investing in social media can create brand awareness. Unsure where to begin? Here are 15 free online tools to help market your business.