So you have a social media strategy already, but you’re looking to reach new audiences or make a big splash about a new product or service. Enter influencer marketing. Influencer marketing enables your business to work with an influencer, someone who’s well-known on a particular platform, with an engaged following who’s invested in what they [...]
So you’ve finally decided to take the plunge and start a side hustle. Congratulations! Of course, now comes the hard part—figuring out how you’re going to have time to do it all. Whether it’s a passion project, something you’re hoping to grow and make a full-time career, or even furthering your education, devoting more hours [...]
Way back when, headshot portraits were called ‘mug shots’ often taken in a hurry when somebody dragged out the old Box Brownie camera. The result was often blurry, out of focus, yuk. Thankfully ‘Mug Shots’ were phased out as technology entered the equation once people realised the value of professionally taken headshots to project the [...]
When designing a business website, entrepreneurs should view the homepage and each section as more than just an engine for selling goods or services. A website should always reflect the personality of the brand behind it, according to Susannah Charbin, founder and creative director of The Beaux Arts, an award-winning digital design agency. “The best websites [...]
As many small business owners know, social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right domain name and hashtags are critical in achieving success. If you want to increase your chances of consumers viewing your products and services, it’s imperative a link [...]
If you were to think of the Internet as a real place. Websites would be like shops or buildings, huge companies like Ebay and Amazon would be skyscrapers, and the smaller business would be your local shops. But, how do they compete for people’s attention against the big Internet giants? If you think of your [...]
It doesn’t matter what type of business you have, when it comes to making connections, generating leads, and getting feedback on your ideas, having a wide network is priceless. The more people you know, the better your chances of success. Social media has meant a lot of networking has increasingly gone online, building a far-reaching [...]
Innovation is a buzzword that is used a lot in business development. But, how you apply this in your long-term strategy can be the difference between a business that succeeds and one that struggles. In an environment where business are constantly piggybacking off each other, innovation has to be the lifeblood and be included in [...]
Did you know, an average of 64% of Google searches come from mobile devices and the number is increasing daily. Mobile devices have revolutionised how consumers access information and their journey through the purchase cycle. The search term “near me” and words such as “to buy” have also increased 500% in the last three years! [...]
There are over one billion websites across the world. Name availability is scarce and URLs are becoming longer and more complex. Many businesses are forfeiting important name and brand recognition in order to get a .com or .com.au domain name. The good news? It doesn’t have to be that way. Especially if your business is [...]
