Starting your own business is no small feat. From developing your brand to bringing in customers and, in the last few years, surviving a pandemic, and it’s always an adventure. We spoke with Erin Keys about founding The Bench, a workshop and community in Sydney, and what the future looks like. The business If you’ve [...]
You’ve spent hours working on your latest promotional email: taking gorgeous photos, writing strong copy, and designing it all so that it looks great when it gets opened. You hit send and wait for the orders to roll in. Except—they don’t. One thing that small business owners often neglect is email deliverability, or how successful [...]
At long last, workers are slowly returning to the office for at least a few days a week and the international border has opened, with an uptick expected in visitors to Sydney’s CBD and other high-traffic areas. For small businesses that rely on office workers and tourists to earn an income, it’s a welcome change [...]
One of the things most people missed during the last year of lockdowns was eating out. As became clear when we couldn’t do it, sitting down at a restaurant is about so much more than just eating, but rather a way of connecting with others and doing it over a delicious meal. In Sydney, we’re [...]
Is your business one of the millions around the world affected by supply chain issues? During an age where it feels like everything is available at our fingertips, it can be jarring to realise that the supply chain is still very much a thing—especially when it’s impacting your business. From certain types of alcohol to [...]
No matter where you are in Sydney, chances are every time you take a walk you see several construction sites. Property and real estate are really enjoying a post-pandemic resurgence, and the market is booming. The only problem? If you’re a real estate agent or developer, it’s becoming harder than ever to stand out from [...]
One of the most important parts of owning a business is being able reach customers. In an increasingly online world, that means having a website address that’s simple to find, simple to remember, and simple to type. But today, that’s often easier said than done. In Australia, there are more than 3.3 million [...]
You’ve focused on building out your email list, remaining consistent in emailing your subscribers and then—lockdown. With your business not operating as normal, or maybe not at all, you may be at a loss as to what to share with your subscribers at this time. But this is actually a wonderful time to keep fostering [...]
Online reviews are important for businesses, particularly smaller ones who lack large advertising budgets. But when you receive a negative review, not only can it be a blow to your ego, but it could threaten your bottom line. Instead of freaking out, here’s how to address negative online reviews in a productive way that will [...]
Choosing the right web address for your business can be stressful. You want something that makes it clear what you offer, keeps things simple for advertising, and is easy to remember. That’s where a .sydney address comes in to do the heavy lifting. There are more names available, making it easier to secure your dream [...]
